Coconut water – one of nature’s treasures that likes to turn pink
Sometimes coconut fans wonder why pure coconut water turns pink and ask us if the product is still drinkable.
Let us reassure you: yes, it’s absolutely OK. The juice of the young coconut has a tendency to turn pink. This is the result of enzymatic activity and is commonly referred to as phenolase. The enzyme content, which accelerates this process, is especially high in young coconuts, and that’s why the pink colour only appears in the juice of young fruits.
It’s also an indication that the juice has been processed as little as possible.
In the USA, “pinking” is even considered a special feature: pinking is a trend there.
From February 2018 our coconut juice is available for the first time as a sparkling drink and with passion fruit in stylish PET bottles. Can you guess what is special about our first Limited Edition? It comes in pink.
So, raise your pink coconut glasses! Enjoy nature’s treasure – also in pink!